A landmark digital entertainment overhaul: ADM approves 46 partners for the sector's next chapter

The Italian digital gaming sector stands at a significant inflection point. The Customs and Monopolies Agency (ADM) has recently finalized the initial screening round for granting fresh licenses. A mere 46 platforms have received approval to advance, featuring established brands like 888 Italy, Betfair Italy, Sisal, William Hill Malta and LeoVegas. This selective approach is deliberate: by favoring entities with proven technological robustness and fiscal stability, the focus shifts toward cultivating a more secure, clear-cut, and conscientious marketplace. The directive is unambiguous: the evolution of Italian gaming will be driven by those capable of ensuring superior standards and user safeguards.

An urgent schedule for transformation

The clock is ticking. All existing licenses are slated to lapse on September 17, 2025, with a potential short-term extension possible through the 30th of that month. In parallel, ADM will finalize the technical and financial assessment of qualifying firms by July. Successful candidates must then promptly remit the initial concession installment of 4 million and demonstrate they possess a minimum of 3.7 million in liquid capital. To prevent any interruption in service and ensure seamless operation of the gaming machines, agreements will be formalized throughout August and September.

Technology at the center of the new era

The transformation extends beyond paperwork: chosen operators must implement cutting-edge digital frameworks that seamlessly integrate with ADM’s protected platform. A six-month transition phase is planned, targeting full implementation by March 2026. During this interval, legacy and upgraded systems will operate in parallel, ensuring uninterrupted service for participants. Upon completion, firms are required to remit the second licensing installment – 3 million euros – finalizing their formal integration into the modernized, regulated gaming landscape.

Enhanced safeguards for players and more rigorous regulations

A central element of the reform focuses on the handling of gaming accounts. Players will have the option to move their accounts to a different licensed operator, following tax regulations and securing advance approval. Operators excluded from the market must shut down all user accounts by August 17, 2025, returning any remaining balances to clients. Funds not reclaimed within a two-month period will be transferred to the State Treasury. Furthermore, operators will be required to submit weekly activity reports for these accounts and must convert their business structure into an S.p.A. prior to obtaining concessions. The objective is evident: to cultivate a more transparent, secure, and sustainable market, while consistently promoting responsible entertainment.